The Sandler Rules: 49 Timeless Selling Principles and How to Apply Them
Wall Street Journal Bestseller and #1 Amazon Sales Book!
...available NOW at Amazon.com!
- Don't spill your candy in the lobby.
- Money DOES grow on trees.
- People buy in spite of the hard sell, not because of it.
- Work smart, not hard.
Until now, these unique rules (and 45 more) were given out only to Sandler® clients in training and private coaching. After three decades of proven success, the secrets are out in The Sandler Rules. And when salespeople know the rules, they get results.
Early in his sales career, David Sandler observed that some salespeople work hard and struggle for every deal, while others consistently, and almost effortlessly, uncover new opportunities and close sales. Why is it, he wondered, that two salespeople selling the same product in the same market can have such different results?
Are great salespeople born with a special gift--perhaps the right personality? Were they better educated? Did they have more experience? Were they just lucky to find themselves in the right places at the right times with the right people? No, they simply understood human relationships.
Using Eric Berne's Transactional Analysis, Sandler devised a selling system and distilled forty-nine unforgettable rules that are frank, sometimes fun, and always easy to put to use. Sandler Training® CEO David Mattson, coauthor of Five Minutes with VITO, delivers this fresh and often funny guidebook, filled with real-world tactics for successful prospecting, qualifying, deal-making, closing, and referral generation.
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Dear Terry,
I must thank you & the whole family of Sandler Sales Training International for bringing TRUE Sales Training to the Ottawa Market. The techniques that your school teaches caused me to sit up & say"Yes -this is the real deal- finally" After just one class the newcomer walks away feeling as if they've gotten to peek behind the curtain & see the REAL way to sell, what is really going on when you hit the phone or the street & cold call or enter into a "Sales Meeting" with a new prospect. Sandler Training gives you the feeling that you've really entered a new "Insiders Club" or selling that is restricted to a chosen few. This is no nonsense -working material & info that opens your eyes & WILL produce results if applied.
I'll be getting a small Sandler "S" logo underneath with the words "Powered by Sandler" for my customized wrapped GPS truck, that's how much I love what you guys do.
Like you said when you first found Sandler you felt as if you'd found your long lost home where you belonged - I feel a bit like that as well -this stuff really connects with me & the team at GPS to GO.
Good selling!
Russ Salo President GPS to Go